Privacy Policy
Last updated: March 2026 · VQ-5 Limited
1. Who We Are
VQ-5 Limited ("VQ-5", "we", "us", "our") is the data controller responsible for your personal data. We are a consulting and technology services firm headquartered in the United Kingdom.
If you have any questions about this policy or how we handle your data, please contact us at [email protected].
2. What Data We Collect
We collect and process the following categories of personal data:
| Category | Examples | Source |
|---|---|---|
| Contact information | Name, email address, company name, job title | Contact form submissions |
| Usage data | Pages visited, time on site, browser type, IP address | Cookies and analytics (HubSpot) |
| Communication data | Messages sent via our contact form | Direct submission |
| Technical data | Device type, operating system, referral URL | Automatic collection |
3. How We Use Your Data
We use your personal data for the following purposes, relying on the legal bases indicated:
| Purpose | Legal Basis |
|---|---|
| Responding to enquiries submitted via the contact form | Legitimate interests / pre-contractual steps |
| Improving our website and understanding visitor behaviour | Consent (analytics cookies) |
| Sending follow-up communications about our services | Legitimate interests (with opt-out) |
| Complying with legal obligations | Legal obligation |
4. Cookies and Analytics
We use HubSpot to understand how visitors interact with our website. HubSpot places analytics cookies on your device only after you have given explicit consent via our cookie consent banner.
Strictly necessary cookies are always active as they are required for the website to function. These do not require consent.
Analytics cookies (HubSpot) are only activated after you click "Accept All" on the cookie banner. If you click "Reject Non-Essential", no analytics scripts are loaded.
Your consent preference is stored locally in your browser for 12 months, after which you will be prompted again. You can change your preference at any time by clicking "Manage Cookies" in the footer.
5. Third-Party Data Processors
We share your data with the following trusted third parties who process it on our behalf:
| Processor | Purpose | Location | Safeguards |
|---|---|---|---|
| HubSpot, Inc. | CRM, contact form, analytics | USA | EU-US Data Privacy Framework |
We do not sell your personal data to any third party.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact form submissions: up to 3 years from last interaction, unless you request earlier deletion.
- Analytics data (HubSpot): up to 25 months in line with HubSpot's default retention policy.
- Cookie consent records: 12 months from date of consent.
7. Your Rights
Under UK GDPR and EU GDPR, you have the following rights regarding your personal data:
- Right of access — request a copy of the data we hold about you.
- Right to rectification — request correction of inaccurate data.
- Right to erasure — request deletion of your data ("right to be forgotten").
- Right to restrict processing — request that we limit how we use your data.
- Right to data portability — receive your data in a structured, machine-readable format.
- Right to object — object to processing based on legitimate interests.
- Right to withdraw consent — withdraw cookie consent at any time via the footer "Manage Cookies" link.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
8. Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the relevant supervisory authority:
- UK: Information Commissioner's Office (ICO) — ico.org.uk
- EU: Your local Data Protection Authority.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this page periodically.